Executive Summary

The Jeonju Int’l Sori Festival, selected as a festival for the <2025 Genre-Specific Market Hub Support Project by the Arts Management Service>, launches “SORI NEXT” in order to expand the festival’s scope by including a market and to take a new role and responsibility as a distribution platform. “SORI NEXT” is a platform that supports the entry of traditional music-based arts organizations into domestic and international markets and promotes the distribution of their works and collaborations. This is an experimental attempt to create a sustainable ecosystem within the performing arts distribution market, showcasing artists who possess artistic excellence, market potential, and growth probability. “SORI NEXT” will serve as a venue for artists and experts to explore new possibilities of collaborative production and cooperation, and as a meaningful space connecting the present and future of traditional music.