ADG7

ADG7 is a ritual collective that ignites the exhilarating spirit of Korean tradition through a vibrant contemporary pop sound. Far beyond the familiar label of a "Korean traditional music band," the group has forged a distinctive musical identity by fusing the primal energy of traditional gut rituals with the sophisticated grooves of modern club music. The result is K-Ritual Pop—a genre uniquely their own that awakens both body and spirit.

Following acclaimed appearances at the world's leading world music platforms, WOMEX and globalFEST, ADG7 has earned international recognition from media including The New York Times and NPR Music. Their music transcends cultural and genre boundaries while continually expanding the possibilities of Korean traditional performance. Their recent project, Next Journey, further explores new expressive possibilities for traditional vocal techniques and Korean instruments, creating a musical voyage that connects humanity and nature, as well as the present and the future.

ADG7's exhilarating musical adventures infuse everyday life with imagination, reminding audiences of the value of living together. Their performances offer both comfort and energy, celebrating our shared connections and reassuring us that no one is ever truly alone.